Sharing Love & Charity with Symphonic Romance in Live
The Story
Live Event Profile:
Event Date: 14 Febrauary, 2016
Event Duration: 120 minutes
Event Venue: Concert Hall, Hong Kong Cultural Centre
Live Streaming Platform: Website (available on mobile devices and computers)
Live Streaming Region: Hong Kong
Live Event Details:
The Hong Kong Amateur Orchestra has been active promoting passion for orchestral music in Hong Kong, and a great support of charity. In the Valentine's Day of 2016, they collaborated with local bridal brand KEVOLIE for the first-in-town charity fashion show joining orchestral music and bridal gowns, the "Symphonic Romance Fashion Show". Director-conductor Ms. Moon So and fellow members of the Orchestra performed classical masterpieces and Canto love songs, in the beautiful bridal gowns of KEVOLIE.
An innovatitve initiative, the Hong Kong Amateur Orchestra worked with TFI to broadcast the music fashion show live online. TFI has made possible online live streaming on mobile devices and computers with its leading video streaming technology. Donors reaching specified donation amount were entitled free accounts to watch the music fashion show on HERMES Live Streaming Platform. Revenue deducted from costs were donated to online charity platform Lifewire and local charity Wai Yin Association, to help community groups in need.
The Client
Hong Kong Amateur Orchestra
Hong Kong Amateur Orchestra (HKAO) was established in 2007 by a group of music lovers to share and promote orchestral music. Over the years HKAO has been active participating in large scale performance for charity, such as Oxfam and Breast Cancer Foundation. They have performed together with renowned artists in Hong Kong.